I am David, a Zurich-based creative strategist, passionate about crafting meaningful innovation and brand strategies as well as projects focusing on cultural transformation.

As a curious, conscious and critical mind, I aspire to rethink the status quo. Together with forward-thinking partners and ambitious clients, I help reimagine the world of tomorrow: how cultures and human behaviors shift, how business models and market landscapes evolve, as well as how circumstances and environments change.

My work is based on a holistic view of individuals and organizations. In doing so, I rely on strategy x creativity x futurology. I combine the intelligence of business and brand strategy, with the intuition and power of creative design thinking, and ultimately with the spirit of imagination. I am confident that this enables to solve strategic challenges of the modern age, helping to achieve growth that is transformative and purposeful.

The sweet spot of strategy x creativity x futurology combines intelligence x intuition x imagination. This combination intends to create true momentum for brands and foster real business impact.

I oversee 10+ years of brand and innovation strategy experience with 30+ clients across 15+ categories. I have been collaborating with rising start-ups, hidden champions and world-leading giants, including AB InBev, Anglo American, Alpines Museum Bern, BMW, City of Zurich, DSM, Digital Stadt Bern, Formula E, Hyatt, Huawei, Lionstep, Roche, Samsung, Shell, Siemens, Swisscom, Swiss Re, UBS, or On Running among others. 

As an independent thinker, I am always on the hunt for courageous clients, exciting challenges, and enlightening collaborations. I am committed to leaving organizations and their people in a better place – more changeable, more engaged, and more future fit.

What do you want to be famous for?